CCG Insights

The Story of How Inbound Marketing Was Born

Posted by Carroll Communications Group on Mar 17, 2015 10:49:00 AM



It used to be that someone on your sales team would pick up the phone, make 100 calls, get past the gatekeeper maybe 30 times, schedule between 8 to 10 face-to-face meetings and feel pretty good if they closed one deal a month.

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Inbound Trends in 2015

Posted by Carroll Communications Group on Mar 10, 2015 10:41:00 AM


In 2014, we saw content as the dominant force for generating leads — 2015 will be no different. If you want your company found online in 2015, you are going to have to begin focusing on creating outstanding content.

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How To Develop a Social Media Marketing Strategy

Posted by Carroll Communications Group on Mar 3, 2015 2:53:00 PM

Social media marketing is about engagement. It’s about having a more personal connection with your customers, a conversation. Using social media affords you a chance to talk to your customers, but it’s also a great chance to listen and monitor. Every company’s social media marketing strategy will be different, but there are some core guidelines to keep in mind.


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Converting B2B Leads With Landing Pages

Posted by Carroll Communications Group on Jan 20, 2015 3:47:00 PM


Developing landing pages is one of the most important elements of lead generation. In fact, according to MarketingSherpa’s research, landing pages are effective for 94% of B2B and B2C companies. The use of landing pages enables marketers to direct website visitors to targeted pages and capture leads at a much higher rate.

What’s great about developing landing pages is that it directs your visitors to one particular offer without the distractions of everything else on your website. Visitors are on a landing page for one and only purpose: to complete the lead capture form.

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Developing Landing Pages That Stick

Posted by Carroll Communications Group on Jan 13, 2015 11:00:00 AM


Landing pages are the bread and butter of your conversions, they’re where you turn visitors into prospects. Because this is mainly where that conversion is going to happen, it’s important that you spend time thinking about how you are going to connect with your visitors, how you are going to appeal to their emotions. 

There are a few different things to keep in mind when considering the best and most effective way to get a response from your audience that leads to action and developing landing pages.

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What Is a Buyer Persona?

Posted by Carroll Communications Group on Jan 6, 2015 11:00:00 AM


A buyer persona is truly the heart of a company’s inbound marketing efforts. Without detailed buyer personas, there isn’t much to base the content off of, and inbound marketing is fueled by content. Furthermore, buyer personas make sure that you are marketing to the right people. They allow you to target the type of consumer you want to attract.

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Generating More B2B Leads in 2015

Posted by Carroll Communications Group on Dec 30, 2014 12:50:00 PM


In 2015, your B2B lead generation campaign is going to come down to one thing: creating an efficient and optimized content marketing strategy...and then executing it, of course. What this means, is that 2015 is going to be about inbound marketing for companies looking to increase their sales.

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The Best Strategy to Increase B2B Sales

Posted by Carroll Communications Group on Dec 23, 2014 11:00:00 AM


Forms are the key to a landing page. Without them, there is no way to “convert” a visitor into a lead. Forms come in handy when it’s time for people to sign-up, subscribe to your site or download an offer.

The following tips will uncover how to build great landing page forms and increase B2B sales.

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Creating Great Calls-to-Action for Your B2B Lead Generation Strategy

Posted by Carroll Communications Group on Dec 16, 2014 1:00:00 PM


If you’re hoping to increase the effectiveness of your B2B lead generation strategy, then maybe it’s time to think about including or revamping your calls-to-action. In this blog we’ll explain what makes calls-to-action so important, and how to use them to your advantage. 

Calls-to-action (CTA) are the secret sauce to driving people to your offers. If your CTAs aren’t effective at capturing people’s attention and persuading them to the click, then it makes the offer useless.


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