Which type of website will rank higher in the search engines, a static site or a reponsive site? Answer...Google’s ranking system prefers a responsive web design. Since 80% of internet users own a smartphone, a responsive website give mobile users the best browsing experience.
Responsive design means that your website’s URLs are the same across any device, and they all provide the same HTML code. If you set up a separate purely mobile site, it requires a different set of URLs. Similarly, implementing dynamic serving allows you to use the same URLs, but serves different HTML. Either way it’s a headache.
When you use responsive design, the only thing that will change from device to device is the styling, which is usually very easily controlled by CSS. The result is that Google has an easier time crawling your pages for content. Translation: it helps Google index your site’s content to keep it fresh in searches.
Okay, so we’ve talked about making sure your site has a responsive design and why it’s so important. But there’s something else that while not as majorly obvious, can have a huge effect on your SEO forgetting to unblock search engines from crawling your site. More often than not, when a website is under construction the search engines are blocked from looking at it until it’s 100% complete. This is to prevent false and negative rankings.
When you’re about to launch your new site, it’s important that you make sure that the search engines know where to find you. It sounds like a no-brainer, but this little issue can cause huge problems.
Forgetting to add analytics to your site is another similar issue. It will be impossible to analyze your new website against your old one without the proper analytics software, defeating much of the purpose of creating a new site in the first place. You need to be monitoring your site’s performance as soon as it’s up to determine things like whether or not your new keyword strategy is paying off, or if your new URL structure is easier for your visitors to navigate through.