Every business whether a small one person operation or a large corporation face the same challenge, they all need to generate leads and turn those leads into paying customers. The first step in the lead generation process is to make sure that your prospects know that you exist. In our previous blog “How Trump's Brand Won the White House”, we explored the five strategies that Donald Trump used to gain awareness during the election. However, using Trump’s strategy in exactly the same way that his campaign did would most likely harm the brand image of your business. So can using Trump’s marketing strategy help your business get noticed by your prospects?
Exactly two weeks ago, the United States inaugurated its 45th president. Some are still wondering how a real estate mogul from New York became the President of the United States. The answer…great marketing. The election of Donald Trump came as a huge surprise to many but was viewed as a vindication of sorts to others. No matter how you feel about Donald Trump, we all need to admit one thing, his marketing strategy was brilliant.