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It's The Small Things That Matter... With SEO Web Redesign

Posted by Carroll Communications Group on Apr 21, 2015 11:17:00 AM

Which type of website will rank higher in the search engines, a static site or a reponsive site?  Answer...Google’s ranking system prefers a responsive web design.  Since 80% of internet users own a smartphone, a responsive website give mobile users the best browsing experience.

Responsive design means that your website’s URLs are the same across any device, and they all provide the same HTML code. If you set up a separate purely mobile site, it requires a different set of URLs. Similarly, implementing dynamic serving allows you to use the same URLs, but serves different HTML. Either way it’s a headache.

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Creating URLs That Work With Your Content

Posted by Carroll Communications Group on Apr 14, 2015 10:38:00 AM

 

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301 Redirects...Boring But Important

Posted by Carroll Communications Group on Apr 9, 2015 9:53:00 AM

 

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Tragic SEO Mistakes

Posted by Carroll Communications Group on Apr 7, 2015 9:49:00 AM

 

One of the most tragic, (and common), SEO mistakes we see is companies failing to identify and include commonly searched keywords.

In this new era of SEO keyword-stuffing won’t get you a higher rank. In fact, if Google thinks that you are just overusing keywords on your site, your credibility and rankings could be impacted negatively. This does not mean, however, that keywords are irrelevant. Just the opposite. If you are doing the things Google wants to see, generating high quality content, the keywords can be worked in naturally.

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SEO From Day One… What To Do With Your Website Redesign

Posted by Carroll Communications Group on Apr 2, 2015 10:00:00 AM

 

A website redesign is much more than an overhaul of aesthetics. Yes, the new visuals on your site will probably get the most attention, but a great website redesign requires that you also improve what’s going on under the hood.

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How to Get More Qualified Leads

Posted by Carroll Communications Group on Mar 31, 2015 9:39:00 AM

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5 Elements of Successful Inbound Lead Generation Campaigns

Posted by Carroll Communications Group on Mar 26, 2015 9:30:00 AM

According to a recent HubSpot survey, over 92 percent of companies report an increase in traffic from using inbound marketing to generate leads, and out of these, 40 percent say they have increased their inbound traffic by as much as 75 percent. While the article mentions blogging, targeted landing pages, and social media as lead generation techniques used inside of an effective inbound marketing platform, it also concludes that certain critical elements need to be included in any campaign in order to achieve a the best possible return on investment.
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B2B Success Secrets for Today’s Digital Economy

Posted by Carroll Communications Group on Mar 24, 2015 3:05:00 PM

 

Today’s digitalized world has changed the way marketing and sales is done. Instead of relying on  people directly, today’s customers rely on the internet for all their questions, solutions, and products. 

As a small B2B company you might be asking yourself, how can I be relevant in this type of economy? How can I compete? There answer is that there are many ways to help your business be seen online. 

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The Story of How Inbound Marketing Was Born

Posted by Carroll Communications Group on Mar 17, 2015 10:49:00 AM

 

 

It used to be that someone on your sales team would pick up the phone, make 100 calls, get past the gatekeeper maybe 30 times, schedule between 8 to 10 face-to-face meetings and feel pretty good if they closed one deal a month.

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Inbound Trends in 2015

Posted by Carroll Communications Group on Mar 10, 2015 10:41:00 AM

 

In 2014, we saw content as the dominant force for generating leads — 2015 will be no different. If you want your company found online in 2015, you are going to have to begin focusing on creating outstanding content.

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