Every business whether a small one person operation or a large corporation face the same challenge, they all need to generate leads and turn those leads into paying customers. The first step in the lead generation process is to make sure that your prospects know that you exist. In our previous blog “How Trump's Brand Won the White House”, we explored the five strategies that Donald Trump used to gain awareness during the election. However, using Trump’s strategy in exactly the same way that his campaign did would most likely harm the brand image of your business. So can using Trump’s marketing strategy help your business get noticed by your prospects?
Exactly two weeks ago, the United States inaugurated its 45th president. Some are still wondering how a real estate mogul from New York became the President of the United States. The answer…great marketing. The election of Donald Trump came as a huge surprise to many but was viewed as a vindication of sorts to others. No matter how you feel about Donald Trump, we all need to admit one thing, his marketing strategy was brilliant.
Which type of website will rank higher in the search engines, a static site or a reponsive site? Answer...Google’s ranking system prefers a responsive web design. Since 80% of internet users own a smartphone, a responsive website give mobile users the best browsing experience.
Responsive design means that your website’s URLs are the same across any device, and they all provide the same HTML code. If you set up a separate purely mobile site, it requires a different set of URLs. Similarly, implementing dynamic serving allows you to use the same URLs, but serves different HTML. Either way it’s a headache.
One of the most tragic, (and common), SEO mistakes we see is companies failing to identify and include commonly searched keywords.
In this new era of SEO keyword-stuffing won’t get you a higher rank. In fact, if Google thinks that you are just overusing keywords on your site, your credibility and rankings could be impacted negatively. This does not mean, however, that keywords are irrelevant. Just the opposite. If you are doing the things Google wants to see, generating high quality content, the keywords can be worked in naturally.
A website redesign is much more than an overhaul of aesthetics. Yes, the new visuals on your site will probably get the most attention, but a great website redesign requires that you also improve what’s going on under the hood.
Today’s digitalized world has changed the way marketing and sales is done. Instead of relying on people directly, today’s customers rely on the internet for all their questions, solutions, and products.
As a small B2B company you might be asking yourself, how can I be relevant in this type of economy? How can I compete? There answer is that there are many ways to help your business be seen online.